Course info Pictou
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Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business. -
Cloud and Technology for Business
“Cloud and Technology for Business”
Topics in course include:
Understanding Free Cloud storage for Business
Best Cloud Storage and Sharing Options for Business
Free On Line Business Tools
Free On Line Business Apps
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Business Skills 101
Learning Outcomes
• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management
Course Details and Concepts
Define your strategic position
Complete SWOT analysis
Identify your guiding principles
Define your positioning statement
Cultivate a safety culture throughout your business
Define key elements of a marketing strategy
Assess the competitive landscape
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I appreciated Chris Lewis' clear teaching on the Excel program. I learned many features that I didn't know about because until the course I was only self taught. He has shown me tools that will have already made my work simplified. He has the knowledge base and patience to work with beginners as well as advanced students with respect for all in the class.