Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.
These fun & interactive sessions will include:
Market analysis – including customer, company, and competitor analyses
Strategic positioning of yourself in the marketplace
Product management and pricing
Leveraging your unique advantages
Segmenting, positioning, and targeting
Marketing non-manufactured or service-based products
Budgeting for success
Outlets for advertising – traditional and online strategies
Comments
“Leading my first-ever CBDC-NOBL course, I can’t say enough about Lynn MacKinnon! She is an incredible instructor, and wow, does she know her stuff! I’ve learned more in five weeks than I did in all of my years in university, having taken multiple accounting and finance courses throughout. Lynn uses language and terms we can all understand, as well as practical, real-life examples to take us through the information we need to know for small business accounting; all of which I have already used. Lynn is hands-down the best instructor I’ve had to date, and I can only hope I have the great fortune of partaking in another course, led by her, in future. Thank you Lynn!” Tanya Colburne, Partner, Langille & Colburne – More Than Events
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