Strategic Marketing starting Tuesday, January 14, 2020 (10 weeks)

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Have you wanted to know how to create an effective marketing strategy to grow your business?

Have you wondered why some customers buy and others don’t - or not as often?

Would you like to build a promotional campaign for your business for  a specific period of time and know how to measure its impact?

Do you wonder if you priced your products right?

Have you considered marketing beyond using social media?

If these are questions you have been asking, the 40-hour Workplace Education program Strategic Marketing would be a smart investment of your time and effort. This program will include areas of focus including:

• The five P’s of marketing and why they’re important
• Understanding what motivates your customer
• Creating the ideal fit between what you offer and what customers want
• Creating a pricing strategy that supports making a profit
• Developing a promotional campaign
• Designing a relationship marketing strategy
• Planning for your online marketing efforts
• Using events planning to build community and excitement around your business

**For anyone planning to take a social media program in future, this is an excellent foundation.

Start Date: Tuesday, January 14, 2020

Time: 1:00pm - 5:00pm

Classes are every Tuesday for 10 consecutive weeks, but please set aside an additional week in the event of inclement weather. No technology is required for this program. Registration is not confirmation of acceptance in the program; you will be contacted as to your status after an individual needs assessment, and no later than January 10, 2020.

"I have taken two of the programs now and can honestly say, both put me leaps and bounds ahead of where I started. The instructors are amazing, the programs are well run and full of useful and relatable information." ~ Gina MacCallum, Literacy Nova Scotia

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