Business Skills 101
Learning Outcomes
• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management
Course Details and Concepts
Define your strategic position
Complete SWOT analysis
Identify your guiding principles
Define your positioning statement
Cultivate a safety culture throughout your business
Define key elements of a marketing strategy
Assess the competitive landscape
Define your product/service offerings
Develop & strengthen distribution channels
Assess your promotional strategy
Understand fundamental pricing terminology
Identify profitable pricing strategies
Assess your Cost of Goods Sold and profit margin
Define team building and characteristics of high functioning teams
Define fundamental HR practices
Principles of running an effective meeting
Prioritizing, delegating and effective time management
Define the project planning cycle
Develop work breakdown schedule
Comments
Being in the industry I am, I have been aware of the SEB program for many years. As a participant, I was surprised at the number of ways the program impacted my business. Everyone I dealt with from the beginnings of an idea to final approval were helpful and supportive. The professional presenters on topics ranging from marketing to financial issues to insurance were very informative and often were able to put things in the context of my business problems and concerns. The most surprising to me though was the benefit received from brainstorming with other business owners about issues we were all facing in trying to grow our business and the realization that we had a network of support.
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