Content Marketing
Learning Outcomes:
•Confirm the company’s position in the marketplace
•Identify the targeted user profile for various social media platforms
•Determine the right fit between the offering and social media platforms
•Identify content pillars
•Create lead magnets
•Identify the 5+ categories for social media content
•Craft content based on content pillars and categories
•Describe the structure of a posting
•Write captions and CTAs
•Choose images
•Develop a monthly social media calendar
•Identify the tech stack
•Plan for live video
•Set engagement goals
•Track and calculate engagement
•List the basics elements of Canva
•Create folders in Canva
•Build a brand board
•Navigate the Canva dashboard
•Creating social media posts in Canva
•Develop a strategy for naming, organizing, and storing social media content
•Create a site map for records management
•Develop SOPs for creating, uploading and storing content
Standard Topics:
•Strategic positioning in the marketplace – review
•Choosing the right social media platform
•Building a content marketing strategy
•Creating a social media planner
•Live video
•Measuring and analyzing engagement
•Canva basics
•Organizing social media content
Comments
I recently attended a Sage 50, 40 hour course being facilitated by Chris Lewis of Chris Lewis Business Solutions. Located and sponsored through NOBL and CBDC New Glasgow.
I found the course and content to be very useful to me in a way that gave me the confidence to start a business plan for a small business in Bookkeeping.
Chris Lewis is very knowledgeable in the field of accounting and business and facilitated the program very well and professional. He gave more than anticipated tips and tricks of the trade which will also be very useful to me being new to the business world.
It is a great opportunity in my opinion to attend such courses being offered; especially for free. These courses can run you anywhere from $1500 to $2500 depending on the institution. I would like to attend more courses like this to keep my skills up to date and to gain more knowledge of the business world.
Corinna Reynolds
No one has commented on this page yet.
Post your comment
RSS feed for comments on this page | RSS feed for all comments