Advertising on Social Media

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Course Outline - META ADS

Before you get started …

1. Identifying advertising opportunities.
2. Setting goals.
3. Determining your audience.
4. Deciding on placement.
5. Advertising materials (ad image, sizes, video, copy, etc.).

A warning …

1. Facebook’s automatic settings and why they don’t always work.

Getting started …

1. Setting up your Ads Account.
2. Using Ads Manager instead of the Boost Button.

A tour of Ads Manager …

(This is done while walking through the creation of an ad from scratch.)

1. What is a campaign? Ad set? Ad?
2. Different types of campaign goals (traffic, awareness, engagement).
3. How to set your budget.
4. Creating a target audience.
5. Determining your ad placement.
6. The benefits of creating an ad vs. promoting an existing post.
7. Optimizing ad creative and best practices.

Using the Boost Button …

1. How to best use the boost button.
2. Things to keep in mind when using boost vs. Ads Manager.

Interpreting your online results …

1. Setting up your Ads Manager reporting.
2. What numbers you should pay attention to, and what they mean.
3. Determining your offline results.

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