Marketing on a Shoestring
Marketing on a Shoestring Budget
This is an informative workshop that addresses marketing initiatives that are budget sensitive. By understanding the basic marketing concepts such as the 4Ps of marketing, marketing segmentation and consumer behavior, it becomes possible to develop marketing initiatives that are cost effective and affordable alternatives to traditional advertising. Discussions are based on the type of businesses attending the workshop. The goal for this workshop is to provide attendees with marketing ideas they can implement.
Chris Lewis helped to clarify our social media strategy.. There are tools in social media that he introduced us to and helped us work with them. We have been able to reach many more people with our advertising through the use of social media. (eg. Facebook, Twitter, and Hootsuite.) It is well worth the time commitment to the course outline. - Alan Klein