Marketing on a Shoestring
Marketing on a Shoestring Budget
This is an informative workshop that addresses marketing initiatives that are budget sensitive. By understanding the basic marketing concepts such as the 4Ps of marketing, marketing segmentation and consumer behavior, it becomes possible to develop marketing initiatives that are cost effective and affordable alternatives to traditional advertising. Discussions are based on the type of businesses attending the workshop. The goal for this workshop is to provide attendees with marketing ideas they can implement.
Comments
I appreciated Chris Lewis' clear teaching on the Excel program. I learned many features that I didn't know about because until the course I was only self taught. He has shown me tools that will have already made my work simplified. He has the knowledge base and patience to work with beginners as well as advanced students with respect for all in the class.
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