Marketing on a Shoestring
Marketing on a Shoestring Budget
This is an informative workshop that addresses marketing initiatives that are budget sensitive. By understanding the basic marketing concepts such as the 4Ps of marketing, marketing segmentation and consumer behavior, it becomes possible to develop marketing initiatives that are cost effective and affordable alternatives to traditional advertising. Discussions are based on the type of businesses attending the workshop. The goal for this workshop is to provide attendees with marketing ideas they can implement.
I attended the 10 week Labour and Advanced Education Microsoft Office Rock Star course with Matthew Guy in the fall of 2017. Matthew’s passion and enthusiasm was contagious and the breadth and depth of his understanding of the Microsoft suite of products was astounding! I went into the course with quite a bit of knowledge and experience to begin with; but with Matthew’s instruction (as well as the support of a very engaged group of students – we had a blast together!), I was able to bring my skills up to advanced levels. I really did feel like a Rock Star after 40 hours with Matthew. It was time well-spent and an excellent investment in my future. (Tammy Richard, Truro, NS)
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