Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.
These fun & interactive sessions will include:
Market analysis – including customer, company, and competitor analyses
Strategic positioning of yourself in the marketplace
Product management and pricing
Leveraging your unique advantages
Segmenting, positioning, and targeting
Marketing non-manufactured or service-based products
Budgeting for success
Outlets for advertising – traditional and online strategies
Comments
I thoroughly enjoyed the Business the Leadership Course. It was a great opportunity to evaluate what more I can do to provide leadership within my professional and personal life. I very much enjoyed discussing the challenges other participants face within their organizations as well as developing innovative solutions through group brainstorming. It’s a course that challenges supervisors, managers and business owners to think outside the box when looking for fresh and relevant ways to help propel their organizations to greater collaboration and success. - Lenita Hanson
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