Enabling Nova Scotia Businesses to Market Themselves Successfully

This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.

These fun & interactive sessions will include:
 Market analysis – including customer, company, and competitor analyses
 Strategic positioning of yourself in the marketplace
 Product management and pricing
 Leveraging your unique advantages
 Segmenting, positioning, and targeting
 Marketing non-manufactured or service-based products
 Budgeting for success
 Outlets for advertising – traditional and online strategies

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