Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.
These fun & interactive sessions will include:
Market analysis – including customer, company, and competitor analyses
Strategic positioning of yourself in the marketplace
Product management and pricing
Leveraging your unique advantages
Segmenting, positioning, and targeting
Marketing non-manufactured or service-based products
Budgeting for success
Outlets for advertising – traditional and online strategies
Comments
My name is Jean and my business is Jeanious Design.
I have taken several of the courses offered by CBDC and I feel they have helped me crack out of the shell I was in.
Nervous to approach people, nervous to put myself out there in the business world and succeed or fail.
Being in class with other fresh and seasoned business people and seeing that I was not alone in my quest for business knowledge, helped me a lot.
I still have along way to go but every day that goes by I become more confident with my learning and business approach.
I am looking forward to the new classes!
Jean Pearcey
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