Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.
These fun & interactive sessions will include:
Market analysis – including customer, company, and competitor analyses
Strategic positioning of yourself in the marketplace
Product management and pricing
Leveraging your unique advantages
Segmenting, positioning, and targeting
Marketing non-manufactured or service-based products
Budgeting for success
Outlets for advertising – traditional and online strategies
Comments
Chris Lewis helped to clarify our social media strategy.. There are tools in social media that he introduced us to and helped us work with them. We have been able to reach many more people with our advertising through the use of social media. (eg. Facebook, Twitter, and Hootsuite.) It is well worth the time commitment to the course outline. - Alan Klein
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