Learning Outcomes

• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management

Course Details and Concepts

 Define your strategic position
 Complete SWOT analysis
 Identify your guiding principles
 Define your positioning statement
 Cultivate a safety culture throughout your business
 Define key elements of a marketing strategy
 Assess the competitive landscape
 Define your product/service offerings
 Develop & strengthen distribution channels
 Assess your promotional strategy
 Understand fundamental pricing terminology
 Identify profitable pricing strategies
 Assess your Cost of Goods Sold and profit margin
 Define team building and characteristics of high functioning teams
 Define fundamental HR practices
 Principles of running an effective meeting
 Prioritizing, delegating and effective time management
 Define the project planning cycle
 Develop work breakdown schedule

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