Business Skills 101
Learning Outcomes
• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management
Course Details and Concepts
Define your strategic position
Complete SWOT analysis
Identify your guiding principles
Define your positioning statement
Cultivate a safety culture throughout your business
Define key elements of a marketing strategy
Assess the competitive landscape
Define your product/service offerings
Develop & strengthen distribution channels
Assess your promotional strategy
Understand fundamental pricing terminology
Identify profitable pricing strategies
Assess your Cost of Goods Sold and profit margin
Define team building and characteristics of high functioning teams
Define fundamental HR practices
Principles of running an effective meeting
Prioritizing, delegating and effective time management
Define the project planning cycle
Develop work breakdown schedule
Comments
I have been a business owner operator for over 30 years and was a bit nervous taking the Leadership 1 course, now I am waiting for the 2nd level of this course to be offered. It has opened a new way of thinking for me.
For example In the business world we have difficult conversations, generational gaps, and different communication styles. This course greatly improved my communication skills and provided me with useful tools and techniques to be a stronger and more confident leader in my business. I loved it and use segments of the course everyday not only in my job also in personal day to day. Thanks Lorna!
Doreen Wood
Doreen's Hair Studio
Leadership Level 1 program - Spring of 2017
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