Business Skills 101
Learning Outcomes
• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management
Course Details and Concepts
Define your strategic position
Complete SWOT analysis
Identify your guiding principles
Define your positioning statement
Cultivate a safety culture throughout your business
Define key elements of a marketing strategy
Assess the competitive landscape
Define your product/service offerings
Develop & strengthen distribution channels
Assess your promotional strategy
Understand fundamental pricing terminology
Identify profitable pricing strategies
Assess your Cost of Goods Sold and profit margin
Define team building and characteristics of high functioning teams
Define fundamental HR practices
Principles of running an effective meeting
Prioritizing, delegating and effective time management
Define the project planning cycle
Develop work breakdown schedule
Comments
I wanted to pass along a little note about Lynn! She is amazing! She is a great teacher, I have learned accounting three times now and this is the first time I actually understand what I am doing and have the confidence to do it. She was approachable and eager to help. I am so thankful for these courses and I hope that they continue in the future. (AL, Truro, NS)
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