Content Marketing
Learning Outcomes:
•Confirm the company’s position in the marketplace
•Identify the targeted user profile for various social media platforms
•Determine the right fit between the offering and social media platforms
•Identify content pillars
•Create lead magnets
•Identify the 5+ categories for social media content
•Craft content based on content pillars and categories
•Describe the structure of a posting
•Write captions and CTAs
•Choose images
•Develop a monthly social media calendar
•Identify the tech stack
•Plan for live video
•Set engagement goals
•Track and calculate engagement
•List the basics elements of Canva
•Create folders in Canva
•Build a brand board
•Navigate the Canva dashboard
•Creating social media posts in Canva
•Develop a strategy for naming, organizing, and storing social media content
•Create a site map for records management
•Develop SOPs for creating, uploading and storing content
Standard Topics:
•Strategic positioning in the marketplace – review
•Choosing the right social media platform
•Building a content marketing strategy
•Creating a social media planner
•Live video
•Measuring and analyzing engagement
•Canva basics
•Organizing social media content
Comments
Being in the industry I am, I have been aware of the SEB program for many years. As a participant, I was surprised at the number of ways the program impacted my business. Everyone I dealt with from the beginnings of an idea to final approval were helpful and supportive. The professional presenters on topics ranging from marketing to financial issues to insurance were very informative and often were able to put things in the context of my business problems and concerns. The most surprising to me though was the benefit received from brainstorming with other business owners about issues we were all facing in trying to grow our business and the realization that we had a network of support.
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