Learning Outcomes:
•Confirm the company’s position in the marketplace
•Identify the targeted user profile for various social media platforms
•Determine the right fit between the offering and social media platforms
•Identify content pillars
•Create lead magnets
•Identify the 5+ categories for social media content
•Craft content based on content pillars and categories
•Describe the structure of a posting
•Write captions and CTAs
•Choose images
•Develop a monthly social media calendar
•Identify the tech stack
•Plan for live video
•Set engagement goals
•Track and calculate engagement
•List the basics elements of Canva
•Create folders in Canva
•Build a brand board
•Navigate the Canva dashboard
•Creating social media posts in Canva
•Develop a strategy for naming, organizing, and storing social media content
•Create a site map for records management
•Develop SOPs for creating, uploading and storing content

Standard Topics:
•Strategic positioning in the marketplace – review
•Choosing the right social media platform
•Building a content marketing strategy
•Creating a social media planner
•Live video
•Measuring and analyzing engagement
•Canva basics
•Organizing social media content

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