Three Part Series, Clare O'Connor
Creating a strategic narrative for your businesses
Whether engaging with audiences online or in person, communicating with impact and confidence is vital. Getting there requires business owners to be mindful of the narrative they are creating and make it strategic. A strategic narrative can then be used to create a memorable online presence. This three-part workshop was designed to support business owners in creating or refining a strategic narrative and in learning how to give it a life online.
- Part 1: Vision and Mission: Why they are essential to your bottom line.
- Part 2: Bringing your narrative to life using social media
- Part 3: Social media messaging: What do I say and how?
“ Having just completed the LAE ten-week Project Management Essentials Course, I can say whole heartedly that it was an extraordinary experience. Instructor Lynn MacKinnon taught this course with a level of professionalism and courtesy where she welcomed every student into the class with warmth and a smile. Our group was made up of business professionals involved in a wide variety of industries both small and large whose primary goal was to learn the necessary skillsets that could be applied to our respective businesses. To say this course met our expectations is an understatement as the class discussions allowed us to take the curriculum and apply it hands on to our respective business cases. Since completing the course I have had the opportunity to apply it to both our family business and to a large scale project with my corporate employer. I highly recommend the Project Management Essentials course as it allows you to breakdown your project to its fine points and build a foundation to start your ideas and goals. It allows you to plan your budget, set your target milestones and develop a step-by-step process to completion. This course should be the baseline for any business owner or entrepreneur.”
JAMES TAYLOR
Business Development Officer
COMMISSIONAIRES NOVA SCOTIA