Three Part Series, Clare O'Connor
Creating a strategic narrative for your businesses
Whether engaging with audiences online or in person, communicating with impact and confidence is vital. Getting there requires business owners to be mindful of the narrative they are creating and make it strategic. A strategic narrative can then be used to create a memorable online presence. This three-part workshop was designed to support business owners in creating or refining a strategic narrative and in learning how to give it a life online.
- Part 1: Vision and Mission: Why they are essential to your bottom line.
- Part 2: Bringing your narrative to life using social media
- Part 3: Social media messaging: What do I say and how?
“Leading my first-ever CBDC-NOBL course, I can’t say enough about Lynn MacKinnon! She is an incredible instructor, and wow, does she know her stuff! I’ve learned more in five weeks than I did in all of my years in university, having taken multiple accounting and finance courses throughout. Lynn uses language and terms we can all understand, as well as practical, real-life examples to take us through the information we need to know for small business accounting; all of which I have already used. Lynn is hands-down the best instructor I’ve had to date, and I can only hope I have the great fortune of partaking in another course, led by her, in future. Thank you Lynn!” Tanya Colburne, Partner, Langille & Colburne – More Than Events