Marketing on a Shoestring
Marketing on a Shoestring Budget
This is an informative workshop that addresses marketing initiatives that are budget sensitive. By understanding the basic marketing concepts such as the 4Ps of marketing, marketing segmentation and consumer behavior, it becomes possible to develop marketing initiatives that are cost effective and affordable alternatives to traditional advertising. Discussions are based on the type of businesses attending the workshop. The goal for this workshop is to provide attendees with marketing ideas they can implement.
Comments
“Leading my first-ever CBDC-NOBL course, I can’t say enough about Lynn MacKinnon! She is an incredible instructor, and wow, does she know her stuff! I’ve learned more in five weeks than I did in all of my years in university, having taken multiple accounting and finance courses throughout. Lynn uses language and terms we can all understand, as well as practical, real-life examples to take us through the information we need to know for small business accounting; all of which I have already used. Lynn is hands-down the best instructor I’ve had to date, and I can only hope I have the great fortune of partaking in another course, led by her, in future. Thank you Lynn!” Tanya Colburne, Partner, Langille & Colburne – More Than Events
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