Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
The training I have received from the NOBL programs have helped me become a better business person, team leader and employer. The training helped me immediately in my business and I recommend it strongly for any business person who is looking to improve and succeed both professionally and personally. The teachers are well prepared, the course material is relevant, and if you are interested in learning, this is a great opportunity to do just that. - Jenny Acres
No one has commented on this page yet.
Post your comment
RSS feed for comments on this page | RSS feed for all comments