Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
I attended the 10 week Labour and Advanced Education Microsoft Office Rock Star course with Matthew Guy in the fall of 2017. Matthew’s passion and enthusiasm was contagious and the breadth and depth of his understanding of the Microsoft suite of products was astounding! I went into the course with quite a bit of knowledge and experience to begin with; but with Matthew’s instruction (as well as the support of a very engaged group of students – we had a blast together!), I was able to bring my skills up to advanced levels. I really did feel like a Rock Star after 40 hours with Matthew. It was time well-spent and an excellent investment in my future. (Tammy Richard, Truro, NS)
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