Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
I thoroughly enjoyed the Business the Leadership Course. It was a great opportunity to evaluate what more I can do to provide leadership within my professional and personal life. I very much enjoyed discussing the challenges other participants face within their organizations as well as developing innovative solutions through group brainstorming. It’s a course that challenges supervisors, managers and business owners to think outside the box when looking for fresh and relevant ways to help propel their organizations to greater collaboration and success. - Lenita Hanson
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