Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
I took the Excel program to refresh my knowledge of excel as I had taken it at NSCC in 2003. However, the program delivered through LAE training was much superior. It helped me to organize my Client list as well as my daily expenses, which is very important to me as a Real Estate Agent. The time commitment was challenging at times; yet, well worth it!- Denise White
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