Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
“Leading my first-ever CBDC-NOBL course, I can’t say enough about Lynn MacKinnon! She is an incredible instructor, and wow, does she know her stuff! I’ve learned more in five weeks than I did in all of my years in university, having taken multiple accounting and finance courses throughout. Lynn uses language and terms we can all understand, as well as practical, real-life examples to take us through the information we need to know for small business accounting; all of which I have already used. Lynn is hands-down the best instructor I’ve had to date, and I can only hope I have the great fortune of partaking in another course, led by her, in future. Thank you Lynn!” Tanya Colburne, Partner, Langille & Colburne – More Than Events
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