Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
"The course content has been very applicable to staff training requirements for our small business, and in combination with the scheduling flexibility and cost, I highly recommend Workplace Education training for employee skills development. Our staff was implementing the skills obtained from Workplace Education, on local and export projects, while participating in the course.
The instructors customize the course material not only from their own real-world experience, but also based upon the class composition. The instructors strive to incorporate the objectives of the individual participants towards the common benefits of the entire group."
Kent W. Simpson
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