Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
"I highly recommend the business training courses offered by NOBL. The courses I've taken have provided wonderful fundamentals. Every week I learn something new. The training makes me take the time to focus on honing skills I need to grow my business or help others in growing theirs. I also really appreciate that it's face-to-face training, which allows for discussion and networking with others. Definitely time well spent. And the best part is it's free!
Michelle Ferris
Bullrush Communications
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