COURSE DESCRIPTION

In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.

This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.

Topics include:

• What is marketing?
• Sales vs marketing
• The importance of managing your brand
• Advertising fundamentals
• How pricing works
• Positioning and differentiation
• Social Media Marketing

Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.

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