Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
The social media course was fantastic! Chris Lewis is very well-schooled on current social media formats from facebook to hootsuite. Shannon Bouchie at NOBL put together this course specifically for real estate agents in Pictou County. This specialized course proved to be very interesting as I worked alongside my competitors yet expecting to achieve the same result: Marketing exposure through social media. This course helped me create a business page on fb, connect to twitter, google and hootsuite. Can’t wait for the new courses to start . - Denise White
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